NYDIG | T Brand
Charting 10,000 Years of the Evolution of Currency
Role: Art Direction
In partnership with NYDIG, T Brand created a museum-inspired look at the history of currency to clearly explain Bitcoin’s evolution as a form of money. We brought this story to life through seven hyper-realistic 3D objects, including everything from a cowrie shell, to a gold nugget, all the way to Bitcoin.
The objective? To clearly explain Bitcoin’s progression and establish NYDIG as a trusted partner in the world of cryptocurrency, a platform that many investors don’t fully understand or trust.
The Art Direction focused on creating a digital exhibition, using 3D illustration we created an immersive experience full of dimensionality, motion, and surprise. A rotating light source within the 3D space highlighted some of the beautifully detailed intricacies of each object. From the hairline scratches in soft metals to the aged wood grain of a Van Gogh picture frame.
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In partnership with 3D illustrator Flavio Carvalho, we created 7 custom objects and researched the various objects to ensure absolute accuracy in texture, shape, historical context, and in some cases even language.
