Role: Art Direction, Design

When women kill, they’re often treated differently than are male murderers. Why is this, and what does that tell us about gender and criminal stereotypes?

To drive attention to CBS All Access’ new television series about female killers, T Brand tapped into the passionate fan base around true crime podcasts to create a six-part podcast series, delving into different labels given to female killers, such as the “Black Widow,” the “Woman Who Snapped” and the “Angel of Death.” Each episode details true stories of murderous women and their portrayal in society. The host, true crime writer Tori Telfer,  weaves in quotes from experts as she explores the history, psychology, and intrigue of notorious murderers.

Throughout the media flight, the podcast charted in the Top 50 of True Crime shows on Apple Podcasts, one of the most competitive categories in the podcasting space.

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★★★★☆ 4.5 ︎︎︎︎︎

Reached the Top 50 on Apple Podcast

Featured on Spotify True Crime Playlist