Rothy’s | T Brand
“Luxury is doing something not for the approval or recognition of another person but truly, genuinely for yourself.”
Role: Art Direction, Design
Photographer: Celeste Solomon
In this bold campaign, T Brand proved that, unlike other luxury bags, Rothy’s new handbags go far beyond being just another status symbol. By focusing on their essential and sustainable design, we presented Rothy’s collection as a statement maker. We developed “A New Kind of Statement Bag,” a campaign platform that further cemented Rothy’s as a stylish brand that stands for something more.
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